Do small businesses even ask themselves this question? I don’t think
they do and I reached this conclusion from the responses I get when
meeting small business owners on a weekly basis. Even in today’s society
many small businesses and one man
ban
ds have a remarkably low understanding of the importance of the
internet and digital marketing. So today I am going to go over some key
points as to why your business needs a website, how digital marketing
can drive traffic and sales, and finally the basics of how we do it.
So you are a small business and provide plumbing services in Rugby,
this is great as our head office is also in Rugby so if I ever need a
plumber I shall give you a call. This is a prime example of how getting
new business previously worked; new business from referrals of your
contacts is good and is still obviously used today. However more and
more people are using the internet to find the service they are looking
for through search engines such as Google, Bing and Yahoo. The majority of these searchers are Googlers, who form on average 81.8% of searchers in total.
Around 300 million people use Google every day to which Google
displays website results from searches performed. If you are a small
plumber in Rugby and you don’t have a website then you are missing the
boat by a long way right from the start. It is here where you need to
make your first vital steps to entering the digital world and GET A
WEBSITE. Make sure it is well designed and structured to produce quality
leads and enquiries, I happen to know of a good company so I shall give
you their website address later.
So now you have your fantastic new website built by Creare and you
are going to tell everyone about it. You have it printed onto your
business card, good start but what if I have never met you before? Ahhh
problem so I will use Google to find you and the fantastic plumbing
service you provide. I do this and I cannot find your company because
there are other plumbers in Rugby that have had a website for longer and
Google likes this so puts them onto the first page of Google.
So here comes the question, How do I get to the top of Google?
You need to carry out digital marketing and here at Creare we can do
that for you. Included in this service is a key form of marketing which
is SEO also known as search engine optimisation.
We will discuss your business needs with you and then produce a bespoke
campaign to fit your business. This is now where the magic happens and
Boom your business is Page 1 Position 1 in Google for Plumbers in Rugby
and Central Heating Rugby and Emergency Plumber Rugby. We then call you
to tell you the go
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